SSL stands for Secure Sockets Layer. It is a protocol developed by Netscape. It is installed on a secure server to communicate securely with its web clients. If the SSL certificate is not installed on the server then any information sent to a website can be intercepted and viewed by anyone. Main advantage of having dedicated SSL is to gain trust of your potential buyers. Some customers may feel uncomfortable to put their credit card details on a website which has different secure URL. If you want your customers to put their credit card details on your shopping cart then dedicated SSL is much better. Dedicated SSL also shows that the SSL Certificate is in your company name and dedicated to your website.
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers.
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SSL is used in E-Commerce site, where we have to send-receive some important data . Important data like passwords, bank/cards number, pin numbers, etc.. This number are secrete so its security is compulsory. For encrypt that data while transferring we need SSL.
SSL is very secure for all the big business sites where people purchases online from the website. You can get some information of SSL from the below links.
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SSL Secure Certificates 
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